First Reference Talks

Posts Tagged ‘marketing’

Canada’s anti-spam law: it’s getting closer every day

Monday, November 28th, 2011

The latest info from Industry Canada has the new anti-spam legislation coming into force in early 2012. The consultation period is over, and the government will now finalize the regulations that organizations will have to follow.

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Tags: Anti-spam bill, anti-spam regulations, CAN-SPAM Act, Canadian anti-spam legislation, CASL, commercial electronic messages, electronic commerce, Electronic Commerce Protection Act, email addresses, email lists, Fighting Internet and Wireless Spam Act, FISA, marketing, privacy policy, spam
Posted in Internal Controls, IT, Privacy and Security | Make a Comment »

Personal information online: new tools, old responsibilities

Monday, October 24th, 2011

Sometimes, technology creates new ways to exploit information faster than the law and business can keep up. The Office of the Privacy Commissioner of Canada is trying to make sure that doesn’t happen in the case of behavioural advertising. Last year, the Privacy Commissioner conducted consultations on the new ways that organizations are collecting and using customers’ personal information, and prepared its Report on the 2010 Office of the Privacy Commissioner of Canada’s Consultations on Online Tracking, Profiling and Targeting, and Cloud Computing.

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Tags: behavioural advertising, marketing, mobile technology, Office of the Information and Privacy Commissioner, oipc, privacy, Privacy Commissioner, profiling, targeting, technology, tracking
Posted in Human Resources, Internal Controls, IT, Privacy and Security, Privacy and Security | Make a Comment »

Do you offer ‘paperless receipts’?

Monday, October 3rd, 2011

If you do, you should make sure you understand the privacy and personal information implications. CTV reports that some Canadian retailers are now offering their customers an “e-receipt”, which they can receive by email or access at dedicated websites. Sure, it’s a “green” option, and maybe more convenient for customers who want to track their purchases, but it requires the customer to provide an email address, which might allow retailers to “learn a lot about a customer’s preferences and buying habits”.

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Tags: anti-spam law, e-receipt, electronic marketing, FAPP, Finance and Accounting PolicyPro, marketing, paperless receipt, personal information, Personal Information Protection and Electronic Documents Act, PIPEDA, privacy, privacy law, spam
Posted in Internal Controls, IT, Privacy and Security | 2 Comments »

Social media make it easy to create controversy, but smart practices can limit the risk

Monday, August 16th, 2010

Technology usually helps us function by making daily tasks easier, safer, more efficient, and so on. But sometimes a technology comes along that doesn’t simply improve the way we do something, it actually creates a new type of behaviour. I think this is the case with online social networking, which allows individuals to broadcast to mass audiences in a way that wasn’t available in the past. The question remains, however, as to whether this activity makes life any easier! Some have certainly found it just causes them trouble.

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Tags: Canadian Football League, CFL, communications, discrimination, marketing, policy, racism, social media, social networking, social networking policy, technology, twitter
Posted in Human Resources, Internal Controls | Make a Comment »

Business planning and the business of digging holes

Wednesday, July 14th, 2010

I’m in the middle of a pretty large home renovation project right now, which means there’s a great big hole in my basement floor and the foundation is fully exposed. It’s been that way for weeks now. The reno project isn’t delayed due to lack of hard work, it’s the planning that’s causing the problems. I’m waiting on this and I’m waiting on that. I can fill the hole, but I can’t do it until the plumber comes and does his thing. If you’re running a business or managing work and workers, I’m sure you have some idea of what I’m talking about.

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Tags: business planning, FAPP, Finance and Accounting PolicyPro, forecasting, home renovation, HR strategies, marketing, planning, staffing, strategic planning, strategy, succession planning
Posted in Finance and Accounting, Human Resources, Internal Controls | Make a Comment »

Anti-spam bill returns to House

Thursday, June 17th, 2010

Remember the ECPA, the proposed Electronic Commerce and Protection Act? It’s back, but with a gnarly new name: the Fighting Internet and Wireless Spam Act.

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Tags: communications, ECPA, electronic commerce, FAPP, Fighting Internet and Wireless Spam Act, Finance and Accounting PolicyPro, FIWA, marketing, OMPP, spam
Posted in Finance and Accounting, Internal Controls, IT, Privacy and Security | Make a Comment »

Social responsibility, social media – can’t I just run my business how I used to? (Part 2)

Tuesday, December 1st, 2009

Of course, you can certainly still run your business as you always have, and wait to see if corporate social responsibility and social media turn out to be passing trends. What’s more, maybe you don’t want to be on the cutting edge of marketing strategy—or don’t need to be. It is absolutely up to you.

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Tags: buzzwords, corporate social responsibility, CSR, environment, facebook, governance, interns, marketing, productivity, social media, social networking, social responsibility, social web, strategy, students, twitter
Posted in Human Resources, Internal Controls, IT, Privacy and Security, Privacy and Security | Make a Comment »

Social responsibility, social media – can’t I just run my business how I used to? (Part 1)

Friday, November 27th, 2009

Do companies really need to implement and integrate social responsibility and social media strategies in order to succeed in today’s business world? These ideas didn’t even exist until relatively recently, and most businesses appeared to run smoothly before. But in the last couple of years, rarely a day has gone by without some mention in the news of companies taking on the role of social or environmental steward or engaging their customers and creating communities on the Internet. With all the talk, it seems businesses that don’t incorporate these strategies will look like obsolete outcasts, soon to disappear from the market.

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Tags: buzzwords, competitiveness, corporate social responsibility, CSR, environment, innovation, marketing, productivity, social media, social responsibility, social web
Posted in Human Resources, Internal Controls, IT, Privacy and Security, Privacy and Security | Make a Comment »

First Reference Talks

Posts Tagged ‘marketing’

Canada’s anti-spam law: it’s getting closer every day

Personal information online: new tools, old responsibilities

Do you offer ‘paperless receipts’?

Social media make it easy to create controversy, but smart practices can limit the risk

Business planning and the business of digging holes

Anti-spam bill returns to House

Social responsibility, social media – can’t I just run my business how I used to? (Part 2)

Social responsibility, social media – can’t I just run my business how I used to? (Part 1)

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