Do you offer ‘paperless receipts’?
Monday, October 3rd, 2011
If you do, you should make sure you understand the privacy and personal information implications. CTV reports that some Canadian retailers are now offering their customers an “e-receipt”, which they can receive by email or access at dedicated websites. Sure, it’s a “green” option, and maybe more convenient for customers who want to track their purchases, but it requires the customer to provide an email address, which might allow retailers to “learn a lot about a customer’s preferences and buying habits”.
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