Perhaps because they are intangible assets, many organizations overlook and fail to protect domain names. Domain names provide powerful opportunities to be used proactively as a branding sword. Domain name registration and maintenance can also act as a shield to protect trademarks and prevent bad actors from causing reputational damage and extorting the organization.
Operations and Marketing
Savvy organizations embrace customer feedback—even complaints. They understand that customer complaints are essential indicators of expectations and perceptions of quality. ISO 9001:2015 Quality Management Systems, in clause 9 – Performance Evaluation, requires complaint handling mechanisms.
The general prohibition on false or misleading advertising under the Competition Act contains two adjudicative regimes, criminal (subsection 52(1)) and civil (subsection 74.01(1)(a)), that can be used to address the same conduct – the making of a materially false or misleading representation to the public for the purpose of promoting one’s product or business interest.