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You are here: Home / Business / Countdown to Canada's new Trademarks Act: Take action

By Occasional Contributors | 2 Minutes Read June 6, 2019

Countdown to Canada's new Trademarks Act: Take action

Trademarks Act

With the June 17 “coming into force” date of the new Canadian Trademarks Act fast approaching, there are opportunities you can be taking advantage of NOW. Below, we highlight some practical tips and considerations to help you maximize the opportunities and prepare for the new realities.

Save money

Under the new Trademarks Act, filing fees and renewal fees will be charged on a per-class basis.

  • File, or renew, multi-class applications NOW to avoid per-class filing and renewal fees.
  • After June 17, create a renewal strategy that takes into consideration the fact that renewal fees will be charged on the basis of how many classes are listed at the time of renewal. Work with your Gowling WLG professional to ensure unwanted classes are deleted in advance.

Save time

Once the Madrid System is adopted, and with the use requirement eliminated as a prerequisite to registration, we expect Canada’s trademark registrar to become significantly more crowded.

  • To the extent possible, file applications NOW to avoid delays.

Stand your ground

Brand owners should expect a more competitive trademark landscape in Canada going forward. Having the proper protections in place, complemented by a solid enforcement strategy, will be critical.

  • Subscribe to a trademark Watch Service.
  • Keep solid records and samples of use in Canada.
  • Take advantage of the “Notification of Third Party Rights” process that will be permitted after June 17, which allows parties to direct the Registrar’s attention to prior rights of interest.

No use in waiting

  • With the elimination of use as a prerequisite to registration, speak to your Gowling WLG professional about brand extension applications and defensive filings NOW.

By Gowling WLG

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Occasional Contributors
In addition to our regular guest bloggers, First Reference Talks blog published by First Reference, provides occasional guest post opportunities from various subject matter experts on the topics of human resources, employment/labour law, internal controls, information technology, not-for-profit, business, privacy, tax, finance and accounting, and accessibility in Canada among others. If you are a subject matter expert and would like to become an occasional blogger, please contact us. If you liked this post, subscribe to First Reference Talks blog to get regular updates.
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Article by Occasional Contributors / Business, Finance and Accounting / trademark law, trademark registration, trademarks, Trademarks Act

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About Occasional Contributors

In addition to our regular guest bloggers, First Reference Talks blog published by First Reference, provides occasional guest post opportunities from various subject matter experts on the topics of human resources, employment/labour law, internal controls, information technology, not-for-profit, business, privacy, tax, finance and accounting, and accessibility in Canada among others. If you are a subject matter expert and would like to become an occasional blogger, please contact us. If you liked this post, subscribe to First Reference Talks blog to get regular updates.

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Established in 1995, First Reference is the leading publisher of up to date, practical and authoritative HR compliance and policy databases that are essential to ensure organizations meet their due diligence and duty of care requirements.

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