First Reference Talks

Discussions on Human Resources, Employment Law, Payroll and Internal Controls

Advertising

By | 3 Minutes Read

Facebook to pay for false or misleading advertising to the public

The general prohibition on false or misleading advertising under the Competition Act contains two adjudicative regimes, criminal (subsection 52(1)) and civil (subsection 74.01(1)(a)), that can be used to address the same conduct – the making of a materially false or misleading representation to the public for the purpose of promoting one’s product or business interest.

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Update on the promotion of cannabis on social media

Almost six months after our first article on the Promotion of Cannabis on Social Media was originally published, federal licence holders have now received further guidance from Health Canada regarding the regulatory prohibitions on the promotion of cannabis, cannabis accessories, and cannabis-related services in an online context.

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Ad Standards announces new dispute procedure

Advertising Standards Canada, the national self-regulatory body that administers the Canadian Code of Advertising Standards, recently launched its new process for handling competitive complaints. The new Advertising Dispute Procedure came into effect on February 11, 2019.

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Established in 1995, First Reference Inc. (known as La Référence in Quebec) provides Canadian organizations of any size with practical and authoritative resources to help ensure compliance.

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