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By Occasional Contributors | 4 Minutes Read March 11, 2020

Year in review: Five key takeaways from Canadian trademark case law in 2019

2019 was a year to remember in Canadian trademark law primarily because, after a delay of five years, Canada finally implemented the amendments to the Canadian Trademarks Act introduced in 2014.

Article by Occasional Contributors / Business, Finance and Accounting / brand, design, litigation and strategy, Trademark, trademark registration, Trademarks Act Leave a Comment

By Occasional Contributors | 4 Minutes Read May 20, 2013

Cause marketing – much more than a sponsorship opportunity

You’ve seen the pink ribbon, the Coca-Cola polar bears, and the Project Red Starbucks cards. You might have even worn the infamous yellow Livestrong bracelet at one point. Cause marketing is more prevalent than ever before, as more for-profit businesses see the benefits of partnering with non-profit organizations for mutual benefit, and consumers seek brands that do good, in addition to doing well...

Article by Occasional Contributors / Business, Finance and Accounting, Not for Profit / An effective cause marketing campaign, brand, Builds a brand, Cause marketing, causes for the greater social good, consumers, employee engagement, employee morale, for-profit businesses, greater social good, Increases profits, marketing campaign, marketing tactics, non-profit firms, nonprofit organizations, public perception, sponsorship opportunity, target consumers

By Occasional Contributors | 3 Minutes Read March 25, 2013

Burger King twitter account hacked: Social media implications for the brand?

On February 19th, 2013, Burger King’s Twitter account was hacked. By hacked, we mean totally overhauled to look like a McDonald’s Twitter account, and offensive and indiscernible tweets sent out. The contravention lasted about three hours, until Twitter suspended the account. Burger King sent out the following press release, in regards to the situation:

Article by Occasional Contributors / Business, Privacy / brand, Brand image, Burger King, Business, communication channel, consumers, daily trending topic, encrypted passwords, followers, free publicity, hack job, hacking, huge liability for companies, implications for the brand, legitimate site and authentic postings, lost customers, offensive and indiscernible tweets, potential breach, promoted tweets, promoted Twitter account, social media, social media account management team, social media nightmare, social media policy, Social Media Today, tweeting, twitter, Twitter account, Twitter account was hacked, Value of press generated

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