CEMs

How to avoid employer liability under Canadian Anti-Spam Legislation

August 25, 2014 Stringer LLP Employee Relations, HR Policies and Procedures, Human Resources, Penalties and Fines, Privacy and Security

Your employee is on Facebook over her lunch break, when she notices that her friend’s brother is the President of a start-up that could likely use your company’s services. She retrieves his email address from Facebook and sends him an email from her company email account, looking to arrange a coffee meeting to catch up and perhaps talk business. This scenario is one of many vulnerabilities facing Canadian employers since the coming into force of the new Canadian Anti-Spam Legislation

Anti-spam, Business, Canadian anti-spam legislation, CEMs, civil litigation, commercial electronic messages, company email account, consent, Consent must be explicit, contact information, distribution list, electronic business communications not consented to by their recipient, electronic communications, email, Employer liability, employment law, marketing, mass email marketing, opt-in, opt-out, penalties and civil liability, social media platforms, spam, unsubscribe link requirement