commercial electronic messages
It can be relatively difficult to read the tea leaves in the CRTC’s approach to CASL enforcement, because there is little public record of those enforcement activities. This was noted by the Standing Committee on Industry, Science and Technology, in its statutory review of the Act. However, what signs do exist suggest that the enforcement activities of the CRTC are accelerating.
The case discussed is the latest in a series of enforcement related activity under CASL - see e.g. New CASL Ruling: CRTC Provides Guidance on B2B Messaging and the Due Diligence Defence - and serves as an important reminder that CASL applies to all commercial electronic messages, which clearly includes email, but also text messages.
This case reminds organizations that CASL applies to any form of CEM, even text messages, used to promote products and services, and that the CRTC is actively monitoring and responding to complaints involving different types of CEMs.