Of course, you can certainly still run your business as you always have, and wait to see if corporate social responsibility and social media turn out to be passing trends. What's more, maybe you don't want to be on the cutting edge of marketing strategy—or don't need to be. It is absolutely up to you.
Do companies really need to implement and integrate social responsibility and social media strategies in order to succeed in today's business world? These ideas didn't even exist until relatively recently, and most businesses appeared to run smoothly before. But in the last couple of years, rarely a day has gone by without some mention in the news of companies taking on the role of social or environmental steward or engaging their customers and creating communities on the Internet. With all the talk, it seems businesses that don't incorporate these strategies will look like obsolete outcasts, soon to disappear from the market.