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e-receipt

By Adam Gorley | 2 Minutes Read October 3, 2011

Do you offer 'paperless receipts'?

receiptsIf you do, you should make sure you understand the privacy and personal information implications. CTV reports that some Canadian retailers are now offering their customers an "e-receipt", which they can receive by email or access at dedicated websites. Sure, it's a "green" option, and maybe more convenient for customers who want to track their purchases, but it requires the customer to provide an email address, which might allow retailers to "learn a lot about a customer's preferences and buying habits".

Article by Adam Gorley / Business, Finance and Accounting, Privacy / anti-spam law, e-receipt, electronic marketing, FAPP, Finance and Accounting PolicyPro, marketing, paperless receipt, personal information, Personal Information Protection and Electronic Documents Act, PIPEDA, privacy, privacy law, spam

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