Some organizations might be happy to hear that, but it's not what you think. According to some, corporate social responsibility (CSR) was never more than a stopgap measure that allowed unsustainable companies to clothe themselves in robes of virtue.
When Benjamin Franklin said, "An ounce of prevention is worth a pound of cure", it turns out he was talking about fire safety at a time when fire departments and other prevention measures didn't exist.
A business research centre at Cardiff University, Wales, has teamed up with the British arm of the Association of Chartered Certified Accountants to release a new guide on corporate social responsibility (CSR) for small and medium-sized businesses, called The ABC of CSR for small and medium enterprises. If you don’t mind the Welsh, and can handle reading "programme" instead of "program", then you might find this guide offers some valuable lessons.
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