Company and industry newsletters are a cost-effective and engaging promotional medium... if done right. Let’s face it, more often than not your company newsletter ends up in the spam folder. Why? Perhaps your publication doesn’t contain great content or maybe it is not being effectively distributed.
After I joined the board of directors at a not-for-profit arts organization, it didn’t take long for me to wonder how I’d balance my new obligations with the rest of my day-to-day life. I’d volunteered before, but only informally. Now I have regular responsibilities, mainly meetings and fundraising. I’ll probably invest 70 to 80 hours volunteering with the organization this year. It’s a worthy cause, but it’s also worthwhile to question the time commitment.