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By Jeffrey Sherman, MBA, FCPA, FCA | 3 Minutes Read October 23, 2012

Thinking about customer relationship management

The concept of customer relationship management (CRM) has long-existed before it was given a designation. In fact, it is a not-so-new buzzword that sounds wonderful, but is actually very hard to implement. What CRM refers to is a kind of cross-functional business strategy that allows organizations to learn more about their customers.

Article by Jeffrey Sherman, MBA, FCPA, FCA / Business, Finance and Accounting / Business, business relations, business strategy, consultants, CRM, CRM solution, cross-functional business strategy, customer information, customer interaction, customer relationship management, customer support, customers, data network, data-gathering techniques, enterprise-wide database, federal and provincial privacy legislation, high-quality data, management, salesperson, shipments, shipping, small and medium enterprises, small business, Small to medium size businesses, software

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