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environment

By Adam Gorley | 3 Minutes Read December 1, 2009

Social responsibility, social media – can't I just run my business how I used to? (Part 2)

Of course, you can certainly still run your business as you always have, and wait to see if corporate social responsibility and social media turn out to be passing trends. What's more, maybe you don't want to be on the cutting edge of marketing strategy—or don't need to be. It is absolutely up to you.

Article by Adam Gorley / Business, Finance and Accounting, Privacy / buzzwords, corporate social responsibility, CSR, environment, facebook, governance, interns, marketing, productivity, social media, social networking, social responsibility, social web, strategy, students, twitter

By Adam Gorley | 2 Minutes Read November 27, 2009

Social responsibility, social media – can't I just run my business how I used to? (Part 1)

Do companies really need to implement and integrate social responsibility and social media strategies in order to succeed in today's business world? These ideas didn't even exist until relatively recently, and most businesses appeared to run smoothly before. But in the last couple of years, rarely a day has gone by without some mention in the news of companies taking on the role of social or environmental steward or engaging their customers and creating communities on the Internet. With all the talk, it seems businesses that don't incorporate these strategies will look like obsolete outcasts, soon to disappear from the market.

Article by Adam Gorley / Business, Finance and Accounting, Privacy / buzzwords, competitiveness, corporate social responsibility, CSR, environment, innovation, marketing, productivity, social media, social responsibility, social web

By Colin Braithwaite | < 1 Minutes Read September 17, 2009

Does your company have environmental policies?

Although sceptics might characterize environmental policies as “greenwashing”, there’s no question that these policies have moved into the mainstream. Companies are not making this move for altruistic reasons; the fact is that responsible environmental policies can make a company more competitive—more attractive to customers and other stakeholders, less expensive to operate, and more compliant with a growing number of government regulations.
The California Integrated Waste Management Board has an excellent webpage that discusses all the reasons your company might consider developing environmental policies.

Article by Colin Braithwaite / Business / environment

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