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Whether companies choose to embrace or resist social media, it is clear from recent statistics that it is here to stay. Canadians are among the most avid users of social networks with an estimated 82 percent of people across the country active on platforms such as Facebook, Google+ and Twitter.
Globally these networks represent an unstoppable force, with an estimated 1.73 billion people (around 25 percent of the world’s population) committed social network users. It is clear from these figures that social media is big business and offers huge potential in terms of reaching new customers and building relationships with them. While the benefits are indisputable they are accompanied by a lesser explored downside – risk. The majority of responsible businesses spend significant amounts of time and money identifying and insuring against risks to their organizations, yet many do not either recognize or respond to the potential risks associated with … Continue reading “Social media – a risky business?”