Lobbying is one form of advocacy, and refers to a paid person communicating with government employees or politicians in order to influence a government decision, legislation, policy or programs. Lobbying can be in the form of face-to-face communication, phone calls, faxes, emails, letters, or any other form of communication.
Over eight months in 2010, the Ontario government consulted with not-for-profit organizations and their representatives on ways that the government could better support the NFP sector. "Participants advised on legislation, policies, structural issues and funding mechanisms. They also contributed ideas on how to better coordinate policy, research and communication with and for the sector."
Established in 1995, First Reference Inc. (known as La Référence in Quebec) provides Canadian organizations of any size with practical and authoritative resources to help ensure compliance.