E-commerce offers tremendous opportunities for non-profits. Large advertising budgets are no longer necessary to reach a broad audience. Volunteers can be more easily coordinated, charitable receipts issued relatively inexpensively, special events registration managed with far less human intervention required. This is all good news for non-profits. But along with this new e-reality have come new e-headaches.
What are the implications of Canada’s Anti-spam Law on use of social media to send messages?
On June 19, 2014, the Canadian Radio-Television and Telecommunications Commission (CRTC) published Compliance and Enforcement Information Bulletin CRTC 2014-326. The information bulletin provides guidelines to help businesses and their employees develop corporate compliance programs in order to comply with the rules of CASL that came into force on July 1st, 2014. Although July 1 has passed, it is never to late to take appropriate measures to comply.