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Internet Corporation for Assigned Names and Numbers (ICANN)

By Apolone Gentles, JD, CPA,CGA, FCCA, Bsc (Hons) | 4 Minutes Read August 5, 2020

Protecting domain names

Perhaps because they are intangible assets, many organizations overlook and fail to protect domain names. Domain names provide powerful opportunities to be used proactively as a branding sword. Domain name registration and maintenance can also act as a shield to protect trademarks and prevent bad actors from causing reputational damage and extorting the organization.

Article by Apolone Gentles, JD, CPA,CGA, FCCA, Bsc (Hons) / Business, Finance and Accounting, Information Technology, Not for Profit / branding, Canadian Internet Registration Authority (CIRA), cybersquatting, domain names, intangible asset, Internet Corporation for Assigned Names and Numbers (ICANN), second-level domain SLD, top-level domain TLD, trademarks, typosquatting, URL hijacking

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