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Marketing risk

By Occasional Contributors | 3 Minutes Read January 28, 2013

Mitigating risk with your marketing tactics

Risk can be simply defined as the potential that an activity will lead to an undesirable outcome. Financial risk, put plainly, is the possibility that an investment’s return will be different than expected. The standard method of reducing financial risk is diversification. Mitigating marketing risks is no different; diversification through investment in integrated marketing tactics is crucial.

Article by Occasional Contributors / Business, Finance and Accounting / Choose marketing firms carefully, financial risk, marketing metrics, Marketing risk, Mitigate risk, Mitigate risk through integrated marketing, online marketing tactics, pay-per-click, smart marketing

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