mechanism to unsubscribe
It feels like we've been saying this for years now, but, as we reported again last Monday. Canadian businesses can expect new legislation governing commercial electronic communication and spam in the coming months.
Canada’s anti-spam legislation is expected to be declared in force in 2013. It will regulate most forms of commercial electronic messages sent to Canadians, including email, text messages and messages sent through social media. Under the anti-spam legislation, either express or implied consent is required before sending commercial electronic messages. In addition, the message must comply with prescribed information disclosures, and a mechanism to unsubscribe must be provided.