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online marketing

By Maanit Zemel | 3 Minutes Read February 24, 2014

Are you ready for the Canada Anti-Spam Legislation? Part III – The computer program and online marketing requirements

Canada Anti-Spam Legislation regulates many other IT related practices, including the installation of computer programs and the unauthorized electronic collection of personal information and email addresses.

Article by Maanit Zemel / Business, Information Technology, Privacy / address harvesting, advertising strategies, Canada anti-spam legislation, CASL, CEMs, commercial electronic messages, computer program, consent, digital marketing, downloads, electronic collection of personal information, email addresses, Email campaigns, express consent, installs, internal audit, legislation, Mobil, online marketing, spam email, target marketing, telecommunication

By Occasional Contributors | 6 Minutes Read June 11, 2012

An introduction to online marketing

Chances are that if you work in advertising, marketing, web development, public relations or really any type of business, you’ve heard those two all-important words: online marketing. But what does online marketing really mean?

Article by Occasional Contributors / Business, Privacy / algorithmic results, Bing, cost per click, direct email, email marketing, email newsletter, facebook, Google, Instagram, keyword auction, keywords, LinkedIn, marketing strategy, micro-blogging, natural results, online marketing, organic results, pageviews, pay-per-click, PPC, search engine, search engine optimization, search results, SEO, site ranking, social media, social networking, spam, targeted advertising, transactional email, tumblr, twitter, Yahoo, YouTube

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