Risk can be simply defined as the potential that an activity will lead to an undesirable outcome. Financial risk, put plainly, is the possibility that an investment’s return will be different than expected. The standard method of reducing financial risk is diversification. Mitigating marketing risks is no different; diversification through investment in integrated marketing tactics is crucial.
Chances are that if you work in advertising, marketing, web development, public relations or really any type of business, you’ve heard those two all-important words: online marketing. But what does online marketing really mean?
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