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search engine optimization

By Maanit Zemel | 2 Minutes Read October 27, 2014

The 'right to be forgotten' on Google – Can it happen in Canada?

"If a tree falls in the forest and no one is around to hear it, does it make a sound? Similarly, if damaging information is posted on the internet and is not picked up by Google, does it cause harm?"

Article by Maanit Zemel / Business, Privacy / damaging information, defamation, defamatory information, defamatory review on a webpage, European Union court, Google, intellectual property rights, posted on the internet, right to be forgotten, search engine optimization, search engine results, SEO, social media marketing, visibility of a website or a web page

By Occasional Contributors | 6 Minutes Read June 11, 2012

An introduction to online marketing

Chances are that if you work in advertising, marketing, web development, public relations or really any type of business, you’ve heard those two all-important words: online marketing. But what does online marketing really mean?

Article by Occasional Contributors / Business, Privacy / algorithmic results, Bing, cost per click, direct email, email marketing, email newsletter, facebook, Google, Instagram, keyword auction, keywords, LinkedIn, marketing strategy, micro-blogging, natural results, online marketing, organic results, pageviews, pay-per-click, PPC, search engine, search engine optimization, search results, SEO, site ranking, social media, social networking, spam, targeted advertising, transactional email, tumblr, twitter, Yahoo, YouTube

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