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SEO

By Maanit Zemel | 2 Minutes Read October 27, 2014

The 'right to be forgotten' on Google – Can it happen in Canada?

"If a tree falls in the forest and no one is around to hear it, does it make a sound? Similarly, if damaging information is posted on the internet and is not picked up by Google, does it cause harm?"

Article by Maanit Zemel / Business, Privacy / damaging information, defamation, defamatory information, defamatory review on a webpage, European Union court, Google, intellectual property rights, posted on the internet, right to be forgotten, search engine optimization, search engine results, SEO, social media marketing, visibility of a website or a web page

By Adam Gorley | 3 Minutes Read March 6, 2013

The new fraud: where is it coming from and what does it mean?

Businesses can be the target of fraud in numerous ways and from numerous sources. Anyone who does business with an organization is an obvious risk—suppliers, clients, employees, executives—the high profile fraud cases of recent years have mainly been internal. But increasingly, fraudsters have no connection to the organizations they target. They may be after credit card numbers, personal information, cash or goods, and they’re using methods beyond the understanding of the average businessperson. Organizations that do a significant amount of business online must be particularly careful.

Article by Adam Gorley / Business, Finance and Accounting, Not for Profit, Privacy / advance fee scam, click fraud, counterfeit goods, credit card fraud, employee fraud, fraud, identity theft, intellectual property theft, Mobile apps, mobile fraud, page-jacking, passwords, personal information, pharming, phishing, public relations damage, SEO, SEO fraud, social media

By Occasional Contributors | 6 Minutes Read June 11, 2012

An introduction to online marketing

Chances are that if you work in advertising, marketing, web development, public relations or really any type of business, you’ve heard those two all-important words: online marketing. But what does online marketing really mean?

Article by Occasional Contributors / Business, Privacy / algorithmic results, Bing, cost per click, direct email, email marketing, email newsletter, facebook, Google, Instagram, keyword auction, keywords, LinkedIn, marketing strategy, micro-blogging, natural results, online marketing, organic results, pageviews, pay-per-click, PPC, search engine, search engine optimization, search results, SEO, site ranking, social media, social networking, spam, targeted advertising, transactional email, tumblr, twitter, Yahoo, YouTube

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