Businesses can be the target of fraud in numerous ways and from numerous sources. Anyone who does business with an organization is an obvious risk—suppliers, clients, employees, executives—the high profile fraud cases of recent years have mainly been internal. But increasingly, fraudsters have no connection to the organizations they target. They may be after credit card numbers, personal information, cash or goods, and they’re using methods beyond the understanding of the average businessperson. Organizations that do a significant amount of business online must be particularly careful.
Chances are that if you work in advertising, marketing, web development, public relations or really any type of business, you’ve heard those two all-important words: online marketing. But what does online marketing really mean?
Established in 1995, First Reference Inc. (known as La Référence in Quebec) provides Canadian organizations of any size with practical and authoritative resources to help ensure compliance.