If employers were not already convinced that social media is a legitimate concern and that they need to take steps to control their employees’ use thereof, some recent events should make this even clearer. Within the last week, HMV found itself on the wrong end of extremely negative publicity after some of its employees took control of the company’s Twitter account and effectively provided a live Twitter feed as they were fired. The tweets began with “”We’re tweeting live from HR where we’re all being fired! Exciting!””, and continued for all of the world to see. While these tweets were being posted, company executives became aware of the situation, but then struggled to reclaim control of the Twitter account, losing valuable time and causing additional damage to its reputation, particularly when it became known that they did not know how to reacquire control.

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