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Twitter account

By Occasional Contributors | 3 Minutes Read March 25, 2013

Burger King twitter account hacked: Social media implications for the brand?

On February 19th, 2013, Burger King’s Twitter account was hacked. By hacked, we mean totally overhauled to look like a McDonald’s Twitter account, and offensive and indiscernible tweets sent out. The contravention lasted about three hours, until Twitter suspended the account. Burger King sent out the following press release, in regards to the situation:

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By Rudner Law, Employment / HR Law & Mediation | 3 Minutes Read February 7, 2013

Controlling employee use of social media through contract

If employers were not already convinced that social media is a legitimate concern and that they need to take steps to control their employees’ use thereof, some recent events should make this even clearer. Within the last week, HMV found itself on the wrong end of extremely negative publicity after some of its employees took control of the company’s Twitter account and effectively provided a live Twitter feed as they were fired. The tweets began with “”We’re tweeting live from HR where we’re all being fired! Exciting!””, and continued for all of the world to see. While these tweets were being posted, company executives became aware of the situation, but then struggled to reclaim control of the Twitter account, losing valuable time and causing additional damage to its reputation, particularly when it became known that they did not know how to reacquire control.

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Article by Rudner Law, Employment / HR Law & Mediation / Employee Relations, Employment Standards, Human Rights, Privacy, Union Relations / cause for dismissal, company’s Twitter account, damage to its reputation, discipline, Dismissal, employment contracts, employment law, expectation of privacy, harassment and bullying, HMV, how social media accounts are to be used, Labour Law, live Twitter feed, off-duty conduct, Ontario Hockey League referee, Ownership and use of social media accounts, policies and procedures, social media, terminations, tweeting live from HR where we're all being fired, tweets, Twitter account, unflattering and offensive comments about, use employer-owned equipment

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