On February 19th, 2013, Burger King’s Twitter account was hacked. By hacked, we mean totally overhauled to look like a McDonald’s Twitter account, and offensive and indiscernible tweets sent out. The contravention lasted about three hours, until Twitter suspended the account. Burger King sent out the following press release, in regards to the situation:
The entire process of recruitment has undergone a sea of change in recent years. Just as new technologies have changed the face of communication and networking, this has had a profound impact on the way both job seekers and recruiters operate in this hyper connected world.
The London 2012 Summer Olympics have (un)officially been dubbed the first social media Olympics ever. There were more tweets sent during the London 2012 opening ceremony than the entirety of the 2008 Beijing Olympics. From slip ups to successes, the London 2012 games have been well documented and discussed on social media sites across the globe. Athletes, journalists, fans, even major broadcast networks did some damage on the web during the London games. Was Cicero right - is every mistake a foolish one? Or can we learn a thing or two from the worst social media fails of the 2012 Summer games?