Remember the ECPA, the proposed Electronic Commerce and Protection Act? It died an untimely death after second reading in the Senate last December, when the government prorogued. Now it’s back, relatively unchanged, but with a gnarly new name: the Fighting Internet and Wireless Spam Act. It has been re-introduced to the House as Bill C-28, and, given the fact that all parties have already agreed to it, stands a pretty good chance of becoming law.
We’ll keep you posted.
In the mean time, if you want information on marketing and communications in the Internet age, without annoying your existing and potential customers and running afoul of the law, take a look at Finance and Accounting PolicyPro (FAPP) from First Reference. We recently added 12 Sales and Marketing model policies and in-depth overviews to FAPP, covering topics like Plans, Research and Strategy; Advertising and Direct Marketing; Corporate Image and Communication Standards; Customer Relationship Management; and the Do Not Call Registry. Take a free 30-day trial of FAPP today!
Colin Braithwaite
First Reference Internal Controls Managing Editor
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