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targeting

By Adam Gorley | 2 Minutes Read October 24, 2011

Personal information online: new tools, old responsibilities

Sometimes, technology creates new ways to exploit information faster than the law and business can keep up. The Office of the Privacy Commissioner of Canada is trying to make sure that doesn't happen in the case of behavioural advertising. Last year, the Privacy Commissioner conducted consultations on the new ways that organizations are collecting and using customers' personal information, and prepared its Report on the 2010 Office of the Privacy Commissioner of Canada's Consultations on Online Tracking, Profiling and Targeting, and Cloud Computing.

Article by Adam Gorley / Privacy / behavioural advertising, marketing, mobile technology, Office of the Information and Privacy Commissioner, oipc, privacy, Privacy Commissioner, profiling, targeting, technology, tracking

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