Perhaps because they are intangible assets, many organizations overlook and fail to protect domain names. Domain names provide powerful opportunities to be used proactively as a branding sword. Domain name registration and maintenance can also act as a shield to protect trademarks and prevent bad actors from causing reputational damage and extorting the organization.
Savvy organizations embrace customer feedback—even complaints. They understand that customer complaints are essential indicators of expectations and perceptions of quality. ISO 9001:2015 Quality Management Systems, in clause 9 – Performance Evaluation, requires complaint handling mechanisms.
IT departments should implement and maintain effective password policies containing robust user identification and password practices. Millions of users worldwide continue to use 123456 and other easily guessed passwords (see here for 100,000 passwords to avoid). In a 2019 Ponemon study, 69% of respondents shared passwords with work colleagues, and 51% reused an average of five passwords across their business or personal accounts—contrary to best practices.