The Quebec Court of Appeal reaffirmed the jurisprudence as to the constitutional validity of provisions requiring the joint or predominant use of French in Québec in respect of commercial advertising, packaging and publications, including websites.
As a response to the decision of Québec (Procureure générale) v. Magasins Best Buy ltée, 2015 QCCA 747, the Government of Québec recently announced that it intends to bring forward a new regulation requiring companies with non-French names to add wording in French to their exterior signs.
While 2014 brought a new liberal government to the province of Quebec, it did not bring any respite from the enforcement of the Charter of the French Language . We should expect the Charter to remain relevant to businesses operating in the province for the foreseeable future.
Established in 1995, First Reference Inc. (known as La Référence in Quebec) provides Canadian organizations of any size with practical and authoritative resources to help ensure compliance.