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Email campaigns

By Maanit Zemel | 3 Minutes Read February 24, 2014

Are you ready for the Canada Anti-Spam Legislation? Part III – The computer program and online marketing requirements

Canada Anti-Spam Legislation regulates many other IT related practices, including the installation of computer programs and the unauthorized electronic collection of personal information and email addresses.

Article by Maanit Zemel / Business, Information Technology, Privacy / address harvesting, advertising strategies, Canada anti-spam legislation, CASL, CEMs, commercial electronic messages, computer program, consent, digital marketing, downloads, electronic collection of personal information, email addresses, Email campaigns, express consent, installs, internal audit, legislation, Mobil, online marketing, spam email, target marketing, telecommunication

By Maanit Zemel | 2 Minutes Read January 27, 2014

Are you ready for the Canada anti-spam legislation? – Part II

Last fall, I provided an overview of sections of the upcoming Canada Anti-Spam Legislation (“CASL”) and explained why every business, large or small, must begin preparing for it. Since then, there have been some developments in the area, most significantly, the announcement that the CASL will be coming into force on July 1, 2014. It is important that every business begin preparing for the CASL now, as, a few months from now, it will have a profound impact on how businesses engage in electronic communication and marketing.

Article by Maanit Zemel / Business, Finance and Accounting, Not for Profit, Privacy / alteration of transmission data, anti-spam legislation, businesses, Canada anti-spam legislation, Canadians avoid spam and other electronic threats, CASL, commercial activities, commercial electronic messages, compliance policies, Due diligence, ecommerce, electronic commerce, Electronic Commerce Protection Regulations, electronic communication and marketing, email, Email campaigns, email lists, express consent, IT industry, Produces or installs computer programs

By Drache Aptowitzer LLP | 4 Minutes Read January 14, 2013

New Canadian anti-spam laws on the horizon

Back in 2010, Bill C-28 (Fighting Internet and Wireless Spam) was passed by Parliament and received royal assent. It was expected to come into force in 2012, but delays in drafting the regulations mean that 2012 came and went without a coming-into-force date having been announced. This delay gives Canadian businesses, and any foreign entities that do business with Canada, more time to carefully consider what the legislation will require of them. The government will also grant a period between the publication of the finalized regulations and the coming into force of the legislation so that affected organizations have time to read and comply.

Article by Drache Aptowitzer LLP / Business, Finance and Accounting, Not for Profit, Privacy / businesses, Canada Radio-Television and Telecommunications Commission, Canadian anti-spam laws, commercial activity, common business practices, communications sent or accessed by a computer system, CRTC, Doing business in Canada, electronic message, Email campaigns, Fighting Internet and Wireless Spam, foreign entities, installing a computer program without the user's consent, monetary penalties, pre-existing relationship, prohibited activities, sending commercial electronic messages, sending commercial messages, telecommunication

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