The London 2012 Summer Olympics have (un)officially been dubbed the first social media Olympics ever. There were more tweets sent during the London 2012 opening ceremony than the entirety of the 2008 Beijing Olympics. From slip ups to successes, the London 2012 games have been well documented and discussed on social media sites across the globe. Athletes, journalists, fans, even major broadcast networks did some damage on the web during the London games. Was Cicero right - is every mistake a foolish one? Or can we learn a thing or two from the worst social media fails of the 2012 Summer games?