Fruits of the city – an example of shared value
Shared value is a different way of looking at CSR that offers a view to the possibility of inherent social responsibility, and the great potential that it offers to people and their economies. That potential lies in serving un- or underserved communities, of which there are many. For example, services directed at specific ethnic groups and immigrants, or hyper-local businesses that understand and meet their communities' needs better than faceless franchises.