Planned giving has been an issue of interest to the charitable sector for several years. The enthusiasm by which the sector has taken up the discussion has permeated the donor community. As a result donations by will are a common occurrence. But if the donor does not monitor developments with the charity the gift could lapse and frustrate the donor’s intentions to support the organization.
For non-profit organizations and charities, fundraising is always top of mind. That means asking people and companies for money—sometimes lots of money. There's no single way to go about this task but organizations will certainly make it easier on themselves by understanding themselves, building their profile and maintaining strong relationships with donors and potential donors. Alberta Culture has published a guide to help non-profits and charities do just that.
E-commerce offers tremendous opportunities for non-profits. Large advertising budgets are no longer necessary to reach a broad audience. Volunteers can be more easily coordinated, charitable receipts issued relatively inexpensively, special events registration managed with far less human intervention required. This is all good news for non-profits. But along with this new e-reality have come new e-headaches.
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