Organizations collect more and more personal data these days—from customers and employees. With all of this new data in their hands, organizations may be tempted to hold onto it without an express purpose, or they may be unsure what to do with it once it has served its original purpose.
The concept of customer relationship management (CRM) has long-existed before it was given a designation. In fact, it is a not-so-new buzzword that sounds wonderful, but is actually very hard to implement. What CRM refers to is a kind of cross-functional business strategy that allows organizations to learn more about their customers.
Established in 1995, First Reference Inc. (known as La Référence in Quebec) provides Canadian organizations of any size with practical and authoritative resources to help ensure compliance.