Social responsibility, social media – can't I just run my business how I used to? (Part 1)
Do companies really need to implement and integrate social responsibility and social media strategies in order to succeed in today's business world? These ideas didn't even exist until relatively recently, and most businesses appeared to run smoothly before. But in the last couple of years, rarely a day has gone by without some mention in the news of companies taking on the role of social or environmental steward or engaging their customers and creating communities on the Internet. With all the talk, it seems businesses that don't incorporate these strategies will look like obsolete outcasts, soon to disappear from the market.