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marketing strategy

By Occasional Contributors | 3 Minutes Read September 14, 2017

Canada’s anti-spam law is hurting MSPs

The Canadian Government wants to cut down on the number of spam people receive. This is a good thing, right? However, the way they’ve gone about doing this is hurting businesses.

Article by Occasional Contributors / Business, Finance and Accounting / Canada’s Anti-spam Law, CASL, marketing strategy

By Michele Glassford | 3 Minutes Read June 4, 2013

Do you need a social media policy?

It is understandably frustrating for employers and human resources managers to try keep up with social media trends. It seems that as soon as employers (or anyone over the age of 25) has figured out the latest social media tool, the masses have moved on to the next one. Likewise it is almost impossible to amend or adapt a “social media” policy with each shift in trend.

Article by Michele Glassford / Employee Relations, Human Rights, Privacy / conduct and behaviour, confidentiality, employee handbook, employment law, Google, human resources managers, invasion of privacy, job candidates, marketing strategy, offer of employment, online, policy and procedures, policy manual, privacy policy, recruiters, recruitment and selection policy, social media, social media policy, social media research of candidates, social media trends, social networking sites, workplace harassment

By Occasional Contributors | 6 Minutes Read June 11, 2012

An introduction to online marketing

Chances are that if you work in advertising, marketing, web development, public relations or really any type of business, you’ve heard those two all-important words: online marketing. But what does online marketing really mean?

Article by Occasional Contributors / Business, Privacy / algorithmic results, Bing, cost per click, direct email, email marketing, email newsletter, facebook, Google, Instagram, keyword auction, keywords, LinkedIn, marketing strategy, micro-blogging, natural results, online marketing, organic results, pageviews, pay-per-click, PPC, search engine, search engine optimization, search results, SEO, site ranking, social media, social networking, spam, targeted advertising, transactional email, tumblr, twitter, Yahoo, YouTube

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