More than 19 million Canadians check Facebook at least once per month and 14 million check every day. There are more than 200 million active users of Twitter, and around 400 million tweets sent daily. LinkedIn boasts 8 million Canadian users. These stats confirm what you probably already know: your employees are on social media. They are likely on social media multiple times a day, which means that they are likely using social media at work.
Chances are that if you work in advertising, marketing, web development, public relations or really any type of business, you’ve heard those two all-important words: online marketing. But what does online marketing really mean?